We’re visual storytellers and we connect messages to audiences.
Delivering just the facts is not enough—no matter how rational and compelling they seem. You need to draw people in and make them care. You need to tell a real story — one that captivates, educates, and activates your audience.
We design great stories by combining the power of visual thinking with the wonder of a compelling narrative.
We help people understand the whats, whys, and hows that make your brand, product, or idea different — and better.
We do that by creating explanation videos, infographics, data visualizations, presentations, visual maps and posters, editorial design and illustration, ideation sessions, brand identities, and more. Have a look at our most recent work below.
How do data help teachers?
solution: Video for DQC | Data Quality Campaign liked its infographic so much they asked us to bring it to life in a video. Tremendousness leveraged existing visual assets and recast the text into a script that tells a powerful story about data in less than two minutes.
Engaging stories on tablets
solution: iPad book for Tremendousness | Lochfoot tells the story of two kids who develop an unlikely friendship with a lonely mythological creature. The tablet book is geared toward blossoming readers ages 4-8 and is a multimedia experience with 26 pages of rich illustrations, music, sound effects, and narration.
Convincing skeptical advertisers
solution: Video for the Mississippi Press Association | The MPA wanted to create a video that explained Mississippi's newspaper readership to advertisers, including compelling facts like "1.5 million Mississippians pick up a local newspaper each week" and "7-in-10 Mississippi adults are regular newspaper readers."
Visualizing complex data
solution: Posters for a large CPG (client confidential) | We transformed old-fashioned spreadsheets into a set of custom, poster-sized data visualizations that people can stand in front of in order to identify and explore competitive landscape information and insights in a crowded marketplace.
Explaining 'how it works'
solution: Poster and presentation for AARP SERVICES INC. (ASI) | We developed a set of visual tools to help clarify roles and competencies within ASI’s organizational structure and to reinforce its commitment to inclusiveness.
Explaining 'what we do'
solution: Video for Asynchrony | We crafted an engaging explanatory video to introduce Asynchrony’s abilities and expertise in leveraging mobile for workforce productivity and customer service.
The Sugary Truth about sugar
solution: Video for Tremendousness | This animated short film explores the shocking overabundance of sugar in our food and the toxic toll it takes on our bodies. Award-winning science journalist Gary Taubes helped us with this self-initiated project.
Making a vision visual
solution: Information graphics for Avalere Health | Working in close collaboration with Avalere’s innovative communications practice, we're developing infographics, presentations, and other tools exploring such topics as Evidence Based Research, Specialty Tier Drugs, and the implications of Obamacare.
solution: Book design for Creative Good. | Tremendousness worked closely with Creative Good to design the founders' new book, Customers Included. Cover photo by Terry Border, cover and interior design by us.
A 'how it works' app demo
solution: Video for Veracode | MARS, the Mobile Application Reputation Service is Veracode's solution to mitigating business security risks related to Android and iOS apps. The video explains MARS, how it works, and even demonstrates how to use it in just two and a half minutes.
Change communications tools
solution: Change communications for IHG | Tremendousness created materials for InterContinental Hotels Group that explain the benefits of a new front office system, as well as the perils of an outdated one. The visuals quickly and clearly explained the process, integration details, and deadlines.
Proving the power of data
solution: Infographic for DQC | This infographic shows how students benefit when teachers are empowered with useful data that help them make decisions. In it, we follow the story of Ms. Bullen, her student Joey, his parents, his tutor, the school principal, and a team of data coaches through a school year.
Telling a complicated story
solution: Keynote for Association of Public Health Laboratories | We packaged the controversial topic of Whole Genome Sequencing into an accurate but humorous visual story for a keynote presentation to CDC and public health leaders.
Explaining innovation opportunities
solution: Booklet for AARP | Health Innovation Frontiers: We turned a dense study into a compelling digital publication and presentation for entrepreneurs and innovators, filled with clear data and visuals about untapped opportunities in the growing 50+ market.
project TV commercial for Austin HSEM | The Austin, Texas Office of Homeland Security and Emergency Management asked us to create a 30-second PSA introducing a new initiative: "Neighbors to the Rescue."
solution: Book design for Dave Gray and O’Reilly Media | Working closely with Gray and O’Reilly's creative and editorial teams we designed a business book that is smart, accessible, visual, and participatory.
Ask-O-Matic iPhone app
solution: iPhone app for Tremendousness | Need advice? Ask Ask-O-Matic, a fun iPhone app that helps you make decisions. Just ask a "should I or shouldn't I?" question and swipe. The app comes with seven quirky but beautiful characters.
A visual roundup
solution: Poster for Tremendousness | Saint Louis loves itself some backyard games—especially ones that involve throwing something at something whilst drinking something. So we made an infographic of our favorites.
Tremendousness is proud to present our latest project: Working Out Loud. We created this video and infographic in collaboration with Salesforce and Change Agents Worldwide to explain the "What's In It For Me?" of enterprise social to potential users like you and me.
The video was designed to show how we can boost our work performance and satisfaction with social platforms like Chatter in order to: 1) Be more productive. 2) Work better as a team. 3) Access the right experts and information when you need it. 4) Have your ideas heard.
As Salesforce's Maria Ogneva put it in her blog post, "To achieve each of these goals, we need to evolve the way we work. We need to work out loud. Take a look at this video to see how Sam started working out loud—and how you can do the same."
Our process for video projects is pretty consistent. We start with a discovery session with stakeholders and SMEs to discuss audience, goals, and content. In this case we were working with some of the brightest thinkers and doers in social and CRM: the teams from Change Agents Worldwide and Salesforce.
When we're confident we have the information we need from the Discovery phase, we write a script then storyboard each scene, including detailed explanations of motion. Illustration style and voiceover talent are determined at this stage as well. When those are ready we proceed to animation.
Once the video's story and visuals were finalized we used them as the basis for a companion information graphic. It was determined that a perspective that focused more on the 'WIIFM' than on Sam's story would be better for this piece.
Tremendousness was founded by five highly visually creative people who share a passion for helping others understand complicated products, processes, inventions, and ideas. With over 65 years of combined experience as visual thinkers and storytellers, we’ve gotten pretty good at it. And, we love what we do.
Our partnership includes three world-class designers, one frighteningly organized program manager, and the most user experience-focused, customer-obsessed strategist that you'll ever meet. We’re not here to remove complexity from your life—we're here to help make sense of it so you can explain it to others.
Join the club. If you’d like to consider Tremendousness for a project, want to invite us to speak, or just want to say hi, contact us below.
Why don't you sign up for our occasional email newsletter?
+1 314 282 0676
4738 McPherson Avenue
Saint Louis, Missouri 63108 USA
©2014 Tremendousness | Blog