Design that clicks: 5 steps to successful interactive UX
The foundation of any successful interactive experience is a deep understanding of user needs, goals, and pain points. But before you can reap the benefits of targeted interactive experiences, you have to define your WHO and DO. Who are you trying to reach and what do you want them to do?
In this eBook, you’ll learn why this kind of understanding matters — and how to get it right. Let’s explore 5 critical best practices when crafting stories that make communication stick:
- Knowing WHO your audience is
- Focusing on users’ needs and challenges
- Prioritizing and curating content
- Allowing users to be an active part of the solution
- And telling compelling stories
