Change is hard. Just ask the CHRO at the Fortune 50 retailer who was preparing to launch its first-ever enterprise-wide People Strategy. Unfortunately, the rudimentary, bullet point-heavy PowerPoint deck they made was uninspiring—and worse, confusing. With 200,000+ employees at 2,000+ locations, a lot was on the line.


The company’s VP of Organizational Effectiveness called Tremendousness. It was clear that a narrative was needed to properly explain the strategy, with visual frameworks to give it structure and flow. We combined them into a map that put the initiative in context and conveyed how it connected to the company-wide transformation.


Understanding! The infographic worked so well that executive leadership engaged Tremendousness in numerous other projects, including visualizing other functional level operating models, mapping its Next Generation Supply Chain, and even explaining the overall business model. By delivering complex strategic transformation plans with clarity and impact as opposed to clip art, we helped the organization generate understanding and excitement at all levels.

What we did

  • Organizational change campaign
  • Interactive discovery session
  • Visual facilitation and live-sketching
  • Empathy and journey mapping
  • Concept development
  • Copywriting
  • Information design
  • Illustration
  • Process mapping


  • Leadership and employee understanding
  • Client engaged in multiple change story projects after the success of this one