The School of Life: How do you find meaningful work?

Challenge

Being big fans, we were thrilled to be approached by Author Alain de Botton to create a video for his wonderful The School of Life project, an organization “devoted to developing emotional intelligence through the help of culture.”

The topic? How to find meaningful work—something very near and dear to our hearts. So near, in fact, that we started our own company to help us achieve that goal.

Alain wanted to answer: “What exactly is meaningful work?”

Action

So we illustrated and animated How To Find Meaningful Work, a video that is purposefully calm and Zen-like—a meditative journey as opposed to our usual faster-paced explanatory videos.

From the video: “Contrary to some expectations, it isn’t only money we want from work. We also need our work to feel ‘meaningful’. But what exactly is meaningful work, and where can we find more of it?”

Result

Nearly half a million people have viewed it, and we hope you enjoy it too. We also hope you’ve been lucky enough to find meaningful work (and if you haven’t yet, you’ve now got some great tips to start you on your way).