The average child consumes more than half his body weight in sugar each year. The Center for Vulnerable Populations at the University of California San Francisco develops effective strategies to prevent and treat chronic diseases in at-risk communities. This initiative was specifically geared toward the Latino demographic, with a focus on how an increased intake of sugar contributes to health risks like obesity, diabetes, and heart attacks.
We worked with UCSF to understand the audience, context of use, and goals. It was determined that an animated video, letter-sized handout, and various giveaways like stickers and pencils would best connect with the target audience.
Through a visually diverse bilingual animation we helped USCF emphasize the positive impact of switching from sugary drinks to water. We succinctly and accessibly presenting the problem, giving the statistics, listing the risks, then providing the alternative to sodas and juices. UCSF reports that the campaign has been successful and is still being used five years later.