Data Quality Campaign (DQC) had a vision for how data can be used in the service of students but needed help to bring this vision to life. What does that really mean, and what does it look like? In partnership with their policy team, we developed a suite of modular, bilingual communication tools to answer these questions as well as engage, educate, and inform their stakeholders, who ranged from primary school parents to state policy makers.
We created simple and straightforward videos by combining the power of visual thinking with a strong and compelling narrative that accentuated their research while maintaining a fun and lively theme. We also illustrated some infographics highlighting the importance of student data by using visual frameworks to weave together rich data into a compelling narrative.
DQC is the nation’s leading voice on education data policy and use.