Branding and supporting a scalable sales solution for a tech company

Challenge

Clients often come to us with a specific need. They want to strengthen their brand and sales conversations with a powerful visual tool, be it an infographic, a video, or a presentation. However, given the nature of sales, most of these clients are trying to capitalize on a series of touchpoints they have with their audiences. They need a consistent narrative that communicates and scale across multiple mediums, channels, formats, and devices.

Digital Guardian was the industry’s only SaaS provider of data loss prevention (DLP) solutions for large and mid-sized organizations. using a data-centric approach to securing sensitive information at the world’s most innovative, influential companies. Under the leadership of a new CMO, Verdasys rebranded as Digital Guardian—the name of its flagship product. Digital Guardian already enjoyed much better brand recognition than its parent company and the CMO wanted to leverage the strength of the Digital Guardian brand as the company expanded its solutions portfolio in the app and cybersecurity space.

Action

The company turned to us to help bring the new Digital Guardian brand to life, create better sales materials, and refresh existing content. Rather than create of collection of one-off tools, we developed a new brand identity and a cohesive visual language. This included sales collateral, promo videos, sub-branding for specific software solution, and more.

Result

The new visual system allowed Digital Guardian to communicate consistently — and with impact — across its portfolio of enterprise cybersecurity solutions, products, and services. The CMO was thrilled, the new branding and suite of sales tools was a great success, and company was eventually acquired.