As Jen’s creative partner in this endeavor, Tremendousness collaborated with her and her team to develop a unique brand and visual identity for the program launch. And we’ve been working together ever since.
Today, the Empowered Well-Being program helps to educate, advocate and enable Deloitte staff to really take care of themselves, to not skip the important things that often get skipped when you’re heads-down working (especially when embedded in a different company’s culture), and to better understand the many things that can affect our wellness.
Visual storytelling in the service of wellness is a core component of the Empowered Well-being program. Working with Sammy Loh, Deloitte’s design lead, we co-created an engaging and useful new delivery model for this important content. The approach takes serious topics and makes them not just informative, but also fun to learn from—and designed with retention in mind.
“Empowered Well-being is Deloitte’s holistic approach that gives our people the support and flexibility to make daily choices that can enable them to be energized, confident, and aware. It provides the opportunity for our people to personalize their experiences in the ways that matter most to them in body, mind, and purpose.”
Through a multitude of infographics, animations, and other artifacts, ideas and insights are shared in a way that's fun, clear, relevant, helpful, and unlike any typical health initiative at any typical company. In the illustrations, we use color in ways that show diversity without being literal. When appropriate, we inject a bit of levity into our storytelling without undermining the accurate, science-based knowledge being shared. Simple repeating rectangular and circular shapes give consistency and form to stories populated by a variety of expressive characters.
Of course, some topics are more serious, so we designed a more restrained and minimal realistic style to use for those pieces. Still, everything works together as a system and the content is always edited into perfectly digestible and memorable chunks.