PROBLEM: In 2016 we began a collaboration with Jen Fisher at Deloitte, helping to launch its ‘Empowered Well-being’ program for U.S.-based employees. Composed of content and resources licensed from Johnson & Johnson’s Human Performance Institute, the program helps Deloitte boost performance and improve retention amongst its staff. However, the content from HPI was often clinical and uninspiring.
ACTION: We rebranded and repackaged the HPI content into a variety of communications that made it accessible and engaging. We brought to life a rich world of caring characters that communicate serious topics in a more fun way, to all audiences.
RESULT: Since this work began, the program has evolved to cover sleep, nutrition, mental health, and financial well-being. We also developed branding for WorkWell, Deloitte’s popular well-being podcast, and EWB content has consistently been rated amongst the most memorable and useful during Deloitte’s new employee orientation. In fact, it’s now also used in recruiting and Jen Fisher has been named Deloitte’s first-ever ‘Chief Well-being Officer’.
More detail: Jen Fisher is the Chief Well-being Officer at Deloitte and the host of the popular WorkWell Podcast. She is responsible for driving strategy and innovation around work-life, health, and wellness for her firm. In 2015, Jen launched the Empowered Well-being program to ensure that Deloitte’s people are both informed and empowered to be well in all aspects of their lives.
As Jen’s creative partner in this endeavor, Tremendousness collaborated with her and her team to develop a unique brand and visual identity for the program launch. And we’ve been working together ever since.
Today, the Empowered Well-Being program helps to educate, advocate and enable Deloitte staff to really take care of themselves, to not skip the important things that often get skipped when you’re heads-down working (especially when embedded in a different company’s culture), and to better understand the many things that can affect our wellness.
Visual storytelling in the service of wellness is a core component of the Empowered Well-being program. Working with Sammy Loh, Deloitte’s design lead, we co-created an engaging and useful new delivery model for this important content. The approach takes serious topics and makes them not just informative, but also fun to learn from—and designed with retention in mind.
“Empowered Well-being is Deloitte’s holistic approach that gives our people the support and flexibility to make daily choices that can enable them to be energized, confident, and aware. It provides the opportunity for our people to personalize their experiences in the ways that matter most to them in body, mind, and purpose.”
Through a multitude of infographics, animations, and other artifacts, ideas and insights are shared in a way that’s fun, clear, relevant, helpful, and unlike any typical health initiative at any typical company. In the illustrations, we use color in ways that show diversity without being literal. When appropriate, we inject a bit of levity into our storytelling without undermining the accurate, science-based knowledge being shared. Simple repeating rectangular and circular shapes give consistency and form to stories populated by a variety of expressive characters.
Of course, some topics are more serious, so we designed a more restrained and minimal realistic style to use for those pieces. Still, everything works together as a system and the content is always edited into perfectly digestible and memorable chunks.
