AARP and Park Research compiled a goldmine of data about the untapped $30 billion health and wellness market for the 50+ population. But busy entrepreneurs and investors don’t have time for 200-page reports. So Tremendousness clarified opportunities with a highly visual presentation of key insights.
Our information design specialists focused on promoting interest and investment across nine core opportunity areas. Vibrant colors, attractive iconography, and informative graphics highlight important points in each area for quick read and give context to the research. Meanwhile, interested investors can still find plenty of details and reasons to create a “50+ strategy.”
Audiences raved to AARP about the impact and clarity of the Health Innovation Frontiers prospectus. This prospectus and corresponding PowerPoint have provided entrepreneurs and investors with a veritable field guide to prosperous opportunities.
Internally, these pieces have helped AARP reposition itself among venture capital and entrepreneur communities as a key player in the innovation ecosystem. Equipped with a report deemed so valuable, AARP is better able to realize its vision of sparking health technology breakthroughs for its members.
The detailed "swim lane" infographic
This is where we came in. We worked with the APS leadership team and the school board to refine an already existing 3-5 Year Action Plan, align around the best way to articulate their vision, and highlight how key initiatives mapped back to their broader strategic plan. We created a carefully categorized swim-lane style one-pager that presented strategic goal plans, key initiatives, and a timeline that effectively presents APS’s goals.
The front and back covers of the brochure
Through this core visual and subsequent brochure, the leadership team at APS now can inform parents, students, and staff on their key initiatives—and build community confidence in their planning efforts. Every small change is part of a bigger picture, ultimately benefitting the students and their learning experience.