How interactive web experiences untangle your complex communication needs

Interactive web experiences are game-changers when it comes to unraveling complexity and managing challenging communications. Because they turn users from passive observers to active participants, interactive web experiences are uniquely effective at fostering connection and creating the “a-ha!” moments that drive change. 

Interactive web experiences are beneficial because they:

• Make information more engaging and memorable

• Encourage self-guided exploration

• Enable you to reveal details gradually so users see information bit by bit

• Can be tailored to different user needs and knowledge levels 

• Give you data to see how and when users interact so you know if your efforts are working — and change your approach if needed 

But before you can reap the benefits of interactive experiences, you have to define your WHO and DO. Who are you trying to reach and what do you want them to do?

In this eBook, you’ll learn why it matters — and how to get it right.