The Tremendous 10 link roundup, #38

1. What’s Really Warming the World? | “Climate deniers blame natural factors; NASA data proves otherwise.”
2. Preparing Our Kids for Jobs That Don’t Exist Yet | “Childhood passions that seem like fads, sometimes even totally unproductive, could be mediums for experiencing the virtuous cycle of curiosity: discovering, trying, failing and growing.”
3. People Don’t Want Something Truly New, They Want the Familiar Done Differently | “If your new product or service isn’t gaining traction, ask yourself ‘What’s my California Roll?'”
4. Why Startups Need to Focus on Sales, Not Marketing | “The most important thing an early-stage startup should know about marketing is rather counterintuitive: that you probably shouldn’t be doing anything you’d use the term “marketing” to describe.”
5. The Market Is Always Out of Carousels | “What to do when your client chooses the wrong work.”
6. A Brooklyn Deli Was So Outraged By A Crazy Rent Hike It “Gentrified” Its Prices | “The latest battle over skyrocketing urban rent has produced “artisan roach bombs,” 5 Hour “Slow Roasted” Energy drinks, and “grass feed” tuna.”
7. You have to see how many more people are killed by guns in America to actually believe it | “‘At some point, we as a country will have to reckon with the fact that this type of mass violence does not happen in other advanced countries… It doesn’t happen in other places with this kind of frequency.’ And that’s not only true of mass violence, but everyday homicides committed with guns.”
8. Why Hiring for “Culture Fit” Hurts Your Culture | “There’s a term which in the sense of hiring (and firing), is more loaded than anything else. I’m talking about the culture fit.”
9. 50 Smartest Companies | “It might sound difficult to define what makes a smart company, but you know one when you see it. When such a company commercializes a truly innovative technology, things happen: leadership in a market is bolstered or thrown up for grabs. Competitors have to refine or rethink their strategies. This is what the editors of MIT Technology Review looked for as we assembled this list.”
10. The real voice of Siri explains the art of voiceover | “Sometimes it’s hard to appreciate that the countless electronic voices we hear, from the prompt at the self-checkout to the disembodied tone coming from our phones, were provided by a real person. Where do those voices come from? To find out, I asked the original voice of the iPhone assistant Siri, Susan Bennett.”

Photo by Susan Bennett, link #10.