brightspot: Planning the Museum of the Future

An infographic explaining "the museum of the future."

Museums are an important part of our culture and a prominent fixture in our cities. They offer people a sense of history, a source of inspiration, and a place for learning and respite. But people have competing priorities and increasing options for how they spend their time. So how must museums evolve to stay relevant in today’s world?

brightspot strategy partners with cultural institutions across the country to help answer this question, and has identified several recurring themes to consider when planning for the museum of the future. Armed with deep industry knowledge and fresh insights, brightspot came to Tremendousness to help bring their findings to life.

Our goal was to create a simplified world that combined the beauty of an art museum with energy and optimism, so that people could see how these institutions might transform from a staid destination to an integral partner in the community, with culture and educational experiences that appeal to a diverse audience.

This map isn’t intended to have all the answers, but rather open up a broader conversation for “What could be?”

Client

  • brightspot

Project

  • · Illustration
  • · Infographics

Testimonial

  • "I've been using the museum infographic for talks and presentations about the future of museums. Recently I incorporated it into a class I taught at Cornell..."
  • —Amanda Kross, Director, brightspot strategy