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Here’s “The Sugary Infographic”


Creating “The Sugary Truth” explanation video was a fun learning experience for us. Not only about the topic — added sugars in our foods — but also about our process, the result, and the response.

We really enjoy doing explanation videos. We’ve done a few as Tremendousness and we’ve done a bunch at some other companies. But do you know what else we’ve done a lot of in our past lives? Infographics. Plenty.

Regarded with both disdain and awe, most infographics we see these days just aren’t very good — but that’s for another post. Below is Tremendousness’ static version of our “The Sugary Truth” video. If you’ve seen the animation you’ll probably notice a few small changes here and there, and one… medium-ish change. Check it out then keep scrolling. The whole point of this is improve awareness around the sickening abundance of added sugars in our foods.


Tremendousness - The Sugary Truth


No matter how much you like sugar, that paints a pretty clear picture, eh?

We got a lot of great response to the original video. Right now it has nearly 14,000 views on YouTube. We kept comments off because, well, you know, YouTube comments — but we got an interesting and illuminating mix of positive and critical response on our original blog post and on other blogs that shared the video. Basically the only point of contention was this: why did you mention whole grain bread as a source of fiber?

Actually, it was more like this: why the *&#@ did you mention bread?!? Those carbs turn into *&#@$^@ sugar!

I’m paraphrasing.

Well, we mentioned bread because the video is about the huge problem of added sugars in our food. It’s not about the carbs that are a natural part of fruits and vegetables and whole grain breads — and other unprocessed or minimally processed foods. That’s why. The video is not specifically about diabetes, or weight loss, or a certain diet, or exercise, or Gary Taubes‘ excellent book Good Calories Bad Calories, or Dr. Robert Lustig‘s eye-opening research. It touches on each of those subjects but the video wasn’t created to say all sugar is always bad — it was created to help people realize that we are consuming too much sugar, and that is bad. Yummy, but deathly bad.

That said, we’ve completely left bread off of this infographic version [update: and we’ve added an annotation to the video].

Why?

Because if that’s all that’s keeping smart, health-aware people from sharing this information or using it to help family and friends get healthier — then goodbye bread. See ya.

Here’s a link to download a printable PDF version of “The Sugary Truth” infographic (8.5×40″ / 27MB) and here’s the video link again.

We hope this is helpful. Let us know what you think.


Comments (7)

  1. bill

    Nope, uh uh.

    You still have bread on the video.

    Why? Don’t you have full control
    over the video? How hard could it be to
    shop it out of the picture?

    Why have it one way on one thing and
    another way on another thing?

    It’s wrong and you know it.

  2. JustMEinT Musings

    This is GOOD and it is a very positive start…… not everyone has a carbohydrate problem and not everyone is going to develop one.
    I am OFF ALL GRAINS….. eat LCHF to manage type 2 DM and it works for many of us who are ill with this disease. You can prevent yourself (mostly) from getting diabetes if you do not have sugar spikes (glucose spikes) which cause insulin spikes which damage you silently – internally years before you finally get diagnosed.. Keep up the great work. Thanks again.

  3. Suzy

    Love the infographic and might have to take it into my son’s kindy. One question though, why is there a picture of a “latte” in the sugary drinks pics? Nothing wrong with coffee and full fat milk last time I checked. Is it maybe assuming someone would have a flavoured version with sweetened syrups or 4 x sugars?

    • Bill Keaggy

      Hi Suzy, yes — the coffee visual represents one of the many “fancy” coffee options out there. It’s all about what gets added to your basic brewed coffee: the sugar, vanilla, mocha, &c. can add anywhere from 13-35 grams of sugar per serving.

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