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Mississippi Press Association

The Mississippi Press Association wanted a clear and compelling video that quickly explained newspaper readership to today’s advertisers.

Think you know the whole story about Mississippi newspapers? Think again. Did you know 7-in-10 Mississippi adults are regular newspaper readers? That’s 1.5 million people who actively engage with print media in the Magnolia State.

Mississippi newspapers are the number one medium for local news and are the source consumers turn to first for advertising information.

Don’t believe what you’ve been told. Mississippians count on their newspapers. And that, dear readers, is the truth.

It’s true that newspaper readership has changed a lot in the last 20 years—but what hasn’t? The fact is that there are still a lot people who depend on professional daily, weekly, and online newspapers. And a lot of people means a lot of eyeballs—and opportunity.