43As 2015 began to wrap up, Adobe approached Tremendousness to visualize several important projects to make its communications more accessible and impactful.
The first was the company’s annual “State of Content” report, an in-depth look at current best practices in content marketing, branding, and consumer engagement.
Another was transforming their Q4 financials into a clear and powerful infographic. Others are currently in progress.
Adobe is the global leader in digital marketing and digital media solutions. The company’s tools and services allow its customers to create groundbreaking digital content, deploy it across media and devices, measure and optimize it over time and achieve greater business success. Adobe helps its customers make, manage, measure, and monetize their content across every channel and screen.
At regular intervals, the corporate communications team creates a report with key learnings for content marketing. Tremendousness took this year’s raw PowerPoint data and concepted an infographic that highlighted the most salient items. Simultaneously, we executed on dozens of insights and charts (using Adobe Illustrator) and designed the full report (using Adobe InDesign). Once the infographic had matured from concept sketch to blueprint to render, we formatted key chunks of content into standalone graphics and exported them for social sharing (using Adobe Photoshop).
Ultimately, the State of Content report and infographic convey key insights from Adobe’s State of Content Survey in a clear and compelling manner to help marketers improve their performance and to establish thought leadership in the digital marketing arena.
Hi all, I just wanted to share a sample of the reaction to the State of Content study :-) People LOVE it. Also, TechCrunch picked up one of the graphics and hopefully there are more to come. I can’t thank you enough for all your flexibility, creativity, and hard work on this. I know it was a heavy lift to get us over the finish line and I appreciate your partnership. You were side by side with me the whole way—even on the weekend. You guys did an amazing job!
And the earnings infographic is a concise and cohesive visual data story that conveys Adobe’s most recent financial/business performance and its industry leadership. In this case, we created a shell design in which Adobe could plug in the numbers at the last minute, then release.
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