Today, March 8, marks International Women’s Day, a day to celebrate achievements women have made in culture, society, politics, and economics. A day to celebrate their genius, beauty, and wit. This day is also a call for action to lessen the disparity in gender equality—individuals and organizations all over the world are doing their part to rally for equal rights. Here at Tremendousness, we want to mark this special day by celebrating some of our favorite women as queens in the fields they excelled at, because after all, a queen is always a woman and women are always queens.
Category Archives: Tremendousness news
Have a look and you’ll learn much more, but here are a few bits of information to give you some context: 1.) “Gaslighting” is an abusive psychological manipulation tactic. 2.) The term comes from a 1938 play called “Gas Light” in which a man deceives his wife to cover his crimes. 3.) The term has seen a spike in searches and mentions over the last year—especially in the lead-up to the U.S. presidential election and in the aftermath—so we decided to help explain it.
…or a practical package of postcards?
You get to decide! Well, you get to decide only if you were lucky enough to receive these in a care package we recently sent out to some of our favorite publications.
It’s easy to be dismissive—even cynical—when a company talks about its “mission statement,” its “beliefs,” or its “core values.” Because no matter what the U.S. Supreme Court says, corporations are not people. They are, however, made of people.
So when we set out to capture our core values, we decided to focus on our people rather than our company.
Here’s our take on last night’s U.S. presidential debate. This is all in the candidates’ own words. And the moderators’. And the citizens’.
The idea of practicing gratitude can be a fluffy topic, but it’s finally leaving the yoga mat and coming mainstream. Here at Tremendousness we thought it was important to help add to that momentum. Part of what’s stoking gratitude’s recent popularity is the amount of research that’s going into it—and the positive proof that’s coming out. Here’s the main takeaway for you: gratitude improves your health.
The first half of this year we went months with our heads down, cranking out new work with great clients—but it’s time to start sharing these projects.
We feel very lucky to be able to work with such a variety of clients doing interesting and important things. Here are few recent case studies.
In addition to creating the identity for this year’s Admerica conference, Tremendousness was invited to lead a hands-on Learning Lab for attendees. Although tempted to focus our session on our best tips for drawing robots, we instead spent our time on something a bit more useful: visual thinking… and how it leads to better collaboration and better ideas.
This year’s judges awarded our Gateway Arch poster and our work on the AIGA 20 Show branding.
St. Louis’ Forest Park Forever wanted an information-filled graphic to compel supporters to donate or to become a full member. Because of our love for (and proximity to—we’re just a block away) Forest Park, we didn’t want to address this in a typical, boring “by-the-numbers” infographic approach.
Tremendous things are in store for you!
This is the Gateway Arch’s story—told in words and pictures as a beautiful, info-packed, five-color, 24×36 inch poster. Buy one today!
It takes a lot of sweat, a lot of time, often a lot of money, and possibly some blood and tears, but most every project eventually reaches that home stretch where you’re just about ready to deliver the final to the customer / printer / manufacturer / whatever. But are you really ready? Below is a checklist to go over after you hit “Save” for the last time—but before you hit “Send.”
There are a lot of things that make Saint Louis great—both big and small. Here are some of our favorites.
This is where a project comes to life—where the content and layout meet color, style, and typography.
So what’s a blueprint? It’s basically the design without the design. Well, to be specific, it’s the design without the final illustration and typography. That means we’ve got the content, the visual concepts, and the layout.
Hugmonster Sound interviewed co-founder W. Scott Matthews as part of this year’s AIGA Design week activities. Here’s a super-quick overview of what Tremendousness does and why we do it.
With a general idea of what we wanted to say about the Gateway Arch—and specifically to get a good deal of discrete, lesser-known facts into the piece—we began doing rough napkin sketches.
It was one year ago today that TMZ published the now infamous “Ray Rice elevator video” in which when the world witnessed the tragic images of professional football player Ray Rice abusing his then-fiancée in an elevator at an Atlantic City hotel. Though horrific to watch, there was one unintended positive consequence: it got people talking about domestic violence, especially on Twitter. Yet in addition to voicing outrage at the incident, many Twitter users had the same question about Rice’s fiancee: “Why didn’t she just leave?”
In many ways, this is the most difficult part of a project. We can design, we can draw, we can write. But what do we know about arches, architecture, or anything? Not much, so let’s do some research.
When you visit St. Louis’s Gateway Arch, which turns 50 this year, and you walk up to its broad metal base you can’t help but be struck by just how huge it is and by how incredibly solid it looks. It’s as if it were always there, and some days it seems like you could stare at it for just as long.
But then you get to go inside it. To see what’s under the skin and behind the scenes. And that’s just what we’re going to do here over the next several weeks—go inside the making of an informational poster and give a peek into our process.
When I graduated college with my degree in graphic design, I figured I was steaming headlong into a world of logos, posters, and tri-fold brochures. But I discovered there was another way to go—a road less traveled.
Yes, it’s true that Tremendousness designed the identity for this year’s milestone AIGA Saint Louis Design Show. And yes, there was in fact a record breaking number of entries submitted. So… yes, we are especially happy and proud that the judges selected several of our projects to be part of the select few featured in the show.