1. The Periodic Table of Storytelling | “The basic building blocks of storytelling. Which elements will you recognize?”
  2. Don’t Fuck Up the Culture | “On Monday, October 21, 2013, I sent this letter to our entire team at Airbnb. I have decided to publish this in the event it is helpful to entrepreneurs building their cultures.”
  3. Employee benefits at Basecamp | “I’m often asked about the benefits we offer at Basecamp. Potential employees are obviously curious, but most of the questions I get are from fellow business owners and entrepreneurs. Everyone’s looking to know what everyone else is doing — as are we — so I figured I might as well post our current benefit list publicly.”
  4. If you answer emails after work, you should be getting unlimited vacation | “Since 2004, Netflix employees have taken as many vacation days as they’ve wanted. They have the freedom to decide when to show up for work, when to take time off, and how much time it will take them to get the job done. As far as I can tell, this hasn’t hurt Netflix one bit. Since instituting the policy, it’s grown its market cap to over $51 billion.”
  5. Creativity Is Not An Accident | “Many of our popular stories of discovery are portrayed as accidents or matters of luck. We love these stories as they make creativity seem easy and fun, regardless of how misleading they are.”
  6. A Language of Images: Insights & Book Cover Design from Rodrigo Corral | “The book cover design extraordinaire and artist walks us through New York and the world at large, as only he can see it.”
  7. Building Your Company’s Vision | “Companies that enjoy enduring success have core values and a core purpose that remain fixed while their business strategies and practices endlessly adapt to a changing world.”
  8. How Mickey Mouse Evades the Public Domain | “Every time Mickey’s copyright is about to expire, Disney spends millions lobbying Congress for extensions, and trading campaign contributions for legislative support. With crushing legal force, they’ve squelched anyone who attempts to disagree with them.”
  9. Thanks, 2015 | “Another year has come and gone, and 2015 was a doozy. As we settle into our new offices in North Beach, we took a few minutes to reflect on the work of the previous year.”
  10. The Case for David Bowie as Music Video King | “No musician understood the power of the image—still, moving, mime, puppets, you name it—better than David Bowie. He was making music videos before MTV would eventually consecrate the form; it can be argued that his emphasis on character, costume, narrative, and personal reinvention helped set the stage for the arrival of music videos as such a crucial artistic medium in the 1980s.” More on Bowie: Why David Bowie’s Death Hurts So Damn MuchDavid Bowie’s Formative Reading List of 75 Favorite Books, and David Bowie dies of cancer aged 69.